Akshaya seems to have a good marketing team which impressed with its timely placement of banner advertisements targeting those who were visiting the FAIRPRO ’09.
In the road from Guindy to Nandambakkam Chennai Trade Centre, Akshaya has placed a sequence of “Do you know” infotisements which cannot be missed. Clicked the following one on my way to Nandambakkam..
As per wikipedia, “an infotisement is a print article that, on the surface, provides readers with useful news or information on a topic, but whose ultimate purpose is to promote or sell goods or services related to the article’s topic. Infotisements are developed by the advertiser. As a result, their content (particularly in terms of validity, objectivity, and truthfulness) is vulnerable to the ethics of the advertiser”
Akshaya even gives out a booklet with 25 such “Home Facts” (online version).
Hallmark did not have a stall at FAIRPRO ’09 (probably it did not meet the some eligibility criteria or may be, the stall rates were very high or may be the stalls were limited and got booked soon ?! whatever !!). But, it was cheeky enough to park a mobile billboard (vehicle wrap advertising) outside the FAIRPRO ’09 entrance of the Chennai Trade Centre at Nandambakkam.
The photo was taken at about 11:30 am. The mobile billboard was not present in the evening. The advertisement promises “உங்கள் கனவு இல்லம்” (“Your Dream Home” in Tamil) at Rs. 9.99 Lakhs (Rs.9,99,000 ~= $20,500 approx.)
Visited almost all stalls at the fair today and plan to go back on Sunday. Will be working to launch www.placetolive.in tomorrow. If you do go to the property fair and find something interesting, do comment about it here.
Update : www.placetolive.in is now live !!